As an extension to this question, we plan to publicise this forum at the B-Sides in San Francisco and London, so are thinking up useful marketing ideas - but thought it would be useful to get the community's thoughts. These will also be useful at other events where relevant.
Currently we have thought of blogging before, during and after the event, branded swag, networking outside relevant talks, schmoozing useful speakers, sponsoring speakers etc.
Please post any ideas below